What about Content?

We often forget how critical content development and coordination is during the design phase of a project. An exhibition may be creatively designed with the most exquisite finishes and the coolest technology, but without rich and engaging content the visitor experience will be flat, inauthentic and unsatisfying. Researching, interpreting, selecting and procuring artifacts, images, video and stories, as well as writing text is a massive and often underestimated undertaking.

Not only do we need to ensure that the content is right, we also have to package it for the design and fabrication teams so that it gets incorporated correctly!

Here are some tips:

1. Identify a content team and assign roles for all tasks.
2. Create a research matrix that breaks down all potential exhibits by their content needs.
3. Develop a detailed schedule for content delivery, review and approval.
4. Make sure the project schedule provides enough time for content development and integration with design.
5. Create tools and templates for collecting and packaging information.
6. Establish regular meetings with the design team to familiarize them with the content.
7. Assign a “content director” similar to an art director who checks for accuracy throughout implementation.
8. Be aware of rights and copyright issues – who has them and how much does it cost to get them.

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