Webinar: Demystifying Museum Soft Power: Geo-visualising Museums’ Influence

On December 10th the Webinar- Geo-visualising Museum Soft Power, shared key findings of a research project that has sought to define, explain and deconstruct the ‘soft power’ of museums. The round-table talk among museum professionals and academics aimed to demonstrate and discuss the pilot version of the award-winning dynamic web application that was developed in partnership with the Australian Centre for the Moving Image (ACMI).

The app Museum Soft Power Map, enables users to explore a geographic spread of ACMI’s cultural resources and social outputs. Multiple layers across several datasets visualise ACMI’s cultural collections, online audiences, international partnership networks and the impact of traveling exhibitions.

The Webinar was led by Natalia Grincheva, Research Fellow in the Research Unit of Public Cultures at the University of Melbourne. With Guest Speakers:

• Gail Dexter Lord, President and Co-Founder of Lord Cultural Resources
• Seb Chan, Chief Experience Officer, Australian Centre for the Moving Image
• Chris Harris, Head Exhibition and Touring, Australian Centre for the Moving Image
• Natasha Mian, Coordinator for the Development Team, Australian Centre for the Moving Image
• Eliza Coyle, Community Programs Officer, Yara City Council Libraries