Digital Strategy

The digital transition of the 21^st century continues to accelerate. The fundamental need for digital engagement and services remains front and center for cultural organizations emerging into the recovery. Get ready to flip the switch on digital projects to meet the evolving needs of your audiences and take advantage of digital infrastructure funding!

Lord provides a suite of services to help you understand your internal capacity, skills, assets and capabilities and to maximize the impact of a digital strategy. Envisioning new digital experiences, and implementing or expanding digital services quickly and strategically, are investments you make now that will pay off for years to come.

These services involve both assessment and strategy development to build your organization's internal digital confidence and capacity, and consulting to provide external expertise and energy to get you where you need to be.

Our Services:

Digital assessment

• Assess your organization’s capacity and confidence to digitally “level up” (digital maturity)
• Evaluate digital presence (website, social media, and SEO performance)
• Define organizational needs to achieve your digital maturity and create a plan to get you there

Digital strategy

• Use a digital strategy lens in organizational strategic planning
• Create institution-wide digital strategy to:
  • manage data, tools, platforms, skills, and content
  • improve operational efficiency and staff capabilities
  • increase revenue opportunities
  • develop partnerships with other institutions to expand digital footprint, discoverability of content and institutions and collaborate on major initiatives

Digital strategy implementation

• Implement and integrate data collection and analysis tools and systems
• Plan, choose and implement digital platform and tools
• Plan and implement staff training
• Develop digital promotion and marketing strategies and content
• Develop new income generating strategies through online platforms
• Build in-house digital capacity and capabilities

Digital Practice and Visitor Experience

• Create digital engagement strategies via web and social media
• Repurpose and repackage existing content in digital formats:
  • virtual collection and exhibition tours
  • curatorial presentations and other livestream content
  • new forms of storytelling an audience engagement
  • limited digital series
• Digital alternatives for:
  • school field trips and summer camps
  • learning courses and workshops
  • in-person visits
  • retail
  • events and programming
  • behind the scenes tours
• Provide strategic advice, curatorial frameworks, plan, design, and execute technical development for:
• Online exhibitions
• Digital and interactive art works and installations
• Digital media and interactive public art works
• Digital media and interactive acquisition process and collections
• Media rich website development and digital experiences
• Online learning platforms
• In gallery media and interactive didactics
• Augmented and virtual reality
• Membership services
• Event bookings and broadcasts

We understand that expanding digital services requires time and energy, which are both in short supply for many organizations. Our services are flexible and scalable, responsive to your specific needs, and collaborative to leverage your existing strengths. We are happy to customize our work to reflect your goals, resources, and other unique circumstances.