Canadian Museum of Nature

In 2001, The Canadian Museum of Nature was in the process of planning renovations and as part of this refurbishment the museum wanted to establish an innovative new gift store. Lord Cultural Resources was engaged to conduct a shop optimization study. The assessment included an evaluation and recommendations with respect to market positioning, marketing mix, and requirements for a physical plant within their functional program (including size, location, adjacencies and visibility). The study provided the staff with information to make informed decisions on a balanced approach addressing both the quality of visitor and client service, as well as revenue issues.

Recently, Lord has been re-engaged to conduct a study of visitor movement within the existing atrium/ lobby space in order to address critical issues of queuing, congestion, triage and ticketing, among others. In addition, the Museum is moving ahead with a centralized CRM system which includes the implementation of the Tessitura platform for ticketing. The study will therefore consider both physical and digital opportunities as part of the final report recommendations.