Haus der Geschichte

The Haus der Geschichte (House of History) is a joint project between four Austrian ministries: Education, Science, Research, Finance and Chancellery. The new institution presents historical themes using unconventional, new and surprising interpretive methods which give new perspectives to current events.

Lord Cultural Resources was appointed by the Austrian government to conduct a feasibility study, institutional and operational plan, and business plan. Our team conducted a needs analysis of the future House of History and developed its foundation statements. Lord also lead a thorough market analysis to identify potential audiences, based on focus group workshops, qualitative interviews and an online survey that informed the study.